Aug
21st
Thu
21st
うっかりと東京にオリンピックをという欽ちゃんを見てしまった
オリンピック幻想を東京の一部の方々は
いつまで持っているんだろうなあ
僕はいらないと思う
塾の先生が「尾崎豊は死んで良かったんだ。でなきゃ自分が大人になってもずっと大人に反発してなきゃならなかった」と言った。
— Twitter / lilili2571 (via syutarm)
Caption: Japanese professional ‘Sumo’ wrestlers, Motohashi (right) and Tachibana (left), brand ambassadors for the Idea Cellular Network, make some gestures during the company’s promotion campaign in India in New Delhi on November 30, 2004. Photo: Shanker Chakravarty
Idea Cell banks on Sumo wrestlers Sumo wrestlers Tachibana and Motohashi are responsible for making Idea Cellular’s prepaid card campaign into a huge success. The two who regularly stage their little mock fights for audience benefit are currently touring the eight circles of Idea Cellular across the country to reinforce the brand association further. In a celebrity-dominated segment, the wrestlers have helped Idea Cellular stand out in a crowded market and the Sumo campaign has proved to be a ‘clutter buster’. Company officials say the Sumo campaign has made Idea prepaid the second most recalled brand and Idea’s brand health and equity has gone up resulting positively on the growth of Idea’s prepaid cards. To stretch the brand visibility further, Idea Cellular is taking the two former Sumo wrestlers around the country on a road show. The sport from the Japanese Imperial Court is now regaling Idea’s retailers and subscribers from Panipat to Pune. Tachibana has earlier modelled for Pizza Hut in America and for Pepsi during the World Cup in Spain. Motohashi has retired from the ring.